€3.5 Million
Lennart
September 8, 2022

We closed a €3.5 Million Pre-Seed Funding Round

We are immensely proud to announce that we closed our €3.5 million pre-seed funding round to help B2B sales teams increase conversion rates and shorten sales cycles.

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Persona Template
Lennart
May 11, 2022

How to Create Your B2B Buyer Personas [7-Step Guide & Free Template]

Imagine you could have any customer in the world. The perfect firm. The perfect role. The perfect budget and scope. Who comes to mind?

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Lennart
May 9, 2022

Mapping the New Buyer's Journey: How to Speak to Modern-Day Customers

What’s the last big purchase you’ve made? Was it a computer, a car, or a house? How long did it take you to ultimately make a decision and purchase? From realising you have a problem with your current solution, to considering alternatives. This process is commonly called the buyer’s journey.

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Sales Acronyms Guide
Lennart
April 19, 2022

Sales Acronyms: The 26 Terms You NEED To Know

Sales is full of acronyms. You probably have no problem with that if you're a sales pro. However, it can be a bit confusing for newbies and outsiders. If you have ever wondered what MEDDIC, AiDA, ABC etc. stand for, we've got you covered. Here's a guide to over 20 sales acronyms with definitions and visuals. :)

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Lennart
October 19, 2025

Advanced Forms with Conditional Logic & Tables – October 2025 Update

Advanced forms arrive in Valuecase: conditional logic for intelligent branching, configurable table questions for repeating data, and smoother building & submission management. Plus improved accordion blocks, HubSpot custom objects & tickets, and persistent internal linking.

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Lennart
August 6, 2025

Content Analytics, Asset Library Upgrade & HubSpot Automation – August 2025 Update

Valuecase launches powerful content analytics to track stakeholder engagement, major Asset Library improvements for managing content at scale, and native HubSpot workflow automation. These updates help teams make data-driven content decisions and automate their collaborative workflows.

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Lennart
July 16, 2025

Product Update: Email Notifications, Multi-Select Properties, Rich Forms, and More Productivity Improvements

Take control of who gets notified about what with task watchers, create more flexible automations with multi-select properties, and make forms clearer with rich descriptions. Plus productivity improvements across templates, workflows, and API monitoring.

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Lennart
June 29, 2025

Product Update: AI Visuals, Embed Tracking, Smarter Due Dates, and more

Create visuals with AI prompts, track client engagement with embedded content, and manage project timelines with target date-based scheduling. Also, use the new CMD / CTRL + K menu to quickly search in the dashboard.

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How to Manage Customer Onboarding Projects Together With Your Clients
Client Onboarding
Lennart
June 16, 2026

How to Manage Customer Onboarding Projects Together With Your Clients

The best way to manage customer onboarding with clients is one shared, login-free space – plan, tasks, forms, and chat in a single link – not an internal tool they never open. A practical guide to joint plans, intake forms, reminders, and at-risk flags.

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Best Onboarding Software for Customer Success & Implementation Teams (2026)
Onboarding Software
Lennart
June 16, 2026

Best Onboarding Software for Customer Success & Implementation Teams (2026)

For CS and implementation teams, the best onboarding software is a purpose-built platform like Valuecase – a shared, branded space customers work in, not an internal CS suite or PSA. How it compares to Rocketlane and Gainsight, and when each fits.

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What Is Time to Value (TTV) in SaaS? Definition & Benchmarks
Time to Value
Lennart
June 15, 2026

What Is Time to Value (TTV) in SaaS? Definition & Benchmarks

Time to value (TTV) is how long a new customer takes to reach their first real benefit, measured from signature to first value milestone. Learn how to calculate it, what good looks like, and why onboarding – not the product – is the biggest lever for cutting it.

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Customer Onboarding Platform vs PSA vs Customer Success Platform: Which Do You Need?
Category Comparison
Lennart
June 14, 2026

Customer Onboarding Platform vs PSA vs Customer Success Platform: Which Do You Need?

A clear decision framework for choosing between a customer onboarding platform, a PSA, and a customer success platform – what each category is built for, where they overlap, and the questions that point you to the right one.

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