We closed a €3.5 Million Pre-Seed Funding Round



September 8, 2022

€3.5 Million


We are immensely proud to announce that we closed our €3.5 million pre-seed funding round to help B2B sales teams increase conversion rates and shorten sales cycles. Our team has been working tirelessly to create an exciting product that shapes the future of buyer-seller relationships. Now, with the backing from top European investors, we look forward to accelerate product development and strengthen our go-to-market. Below is our press release.

Press release - Hamburg, September 8th, 2022

Hamburg-based SaaS startup Valuecase has successfully closed a €3.5 million pre-seed funding round led by Picus Capital, XAnge and 10x Founders along angel investors such as Rubin Ritter (Zalando), Felix Jahn (McMakler and Home24) and Jonathan Benhamou (PeopleDoc and Resilience Care).

Using Valuecase, B2B companies significantly enhance their customers’ digital buying and onboarding experience. This is a rapidly growing market segment in sales tech: Over 70% of B2B buyers describe their last purchase as complex, thus improving the buying experience is a top priority of sales and customer success executives. B2B buyers aim for a streamlined, digital, and self-service buying journey which is far away from the status quo. 

“B2B sellers still engage prospects like they did 15 years ago: PDFs, lots of meetings, and endless email ping-pong. This makes buying cumbersome and nerve-racking. B2C companies, on the other hand, are obsessed with creating the smoothest buying process possible for their customers. Our vision is to bring this buyer-centric philosophy to B2B," highlights Lennart Prange, co-founder of Valuecase.     

Valuecase enables sales teams to set up collaborative workspaces for their potential customers within seconds. These spaces are white-label, contain all relevant information and speed up alignment through interactive mutual action plans. For the seller, Valuecase tracks valuable engagement insights that help move deals forward.

Valuecase is currently working with customers such as Workmotion in Germany and Welcome to the Jungle in France.

“We strongly believe B2B sales are being revolutionized by the product that Valuecase has developed. Besides, their international profile and ambition have convinced us to back their company” added Arnaud Baraër, Principal at XAnge.

The funding will further support Valuecase's go-to-market strategy as well as product development. The company is planning to invest in enhanced automation and analytics capabilities.

"We were very impressed by the great vision and clarity of the team’s product strategy from day one. Within a very short time, Lennart, Jan Niklas and their team have built a sophisticated B2B SaaS that changes how B2B buyers and sellers interact, collaborate and close deals for good," concluded Picus Capital’s Oliver Heinrich.

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