Persona Template
Lennart
May 11, 2022

How to Create Your B2B Buyer Personas [7-Step Guide & Free Template]

Imagine you could have any customer in the world. The perfect firm. The perfect role. The perfect budget and scope. Who comes to mind?

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Lennart
May 9, 2022

Mapping the New Buyer's Journey: How to Speak to Modern-Day Customers

What’s the last big purchase you’ve made? Was it a computer, a car, or a house? How long did it take you to ultimately make a decision and purchase? From realising you have a problem with your current solution, to considering alternatives. This process is commonly called the buyer’s journey.

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Sales Acronyms Guide
Lennart
April 19, 2022

Sales Acronyms: The 26 Terms You NEED To Know

Sales is full of acronyms. You probably have no problem with that if you're a sales pro. However, it can be a bit confusing for newbies and outsiders. If you have ever wondered what MEDDIC, AiDA, ABC etc. stand for, we've got you covered. Here's a guide to over 20 sales acronyms with definitions and visuals. :)

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Jan Niklas
February 22, 2022

How to Handle Objections in the Sales Process

Objections are a natural part of the selling process. Some might even argue that objections are actually a good sign - it means that your prospect is interested enough to dig deeper into your product.

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Valuecase on Auto-Pilot
Lennart
November 20, 2023

Valuecase on Auto-Pilot: Three Real-World Applications

Our API can save you hours. In this post, we'll delve into three practical use cases - enhancing sales efficiency, optimizing event lead conversion, and simplifying customer onboarding.

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October '23 Release 🍂
Niclas Aunin
November 7, 2023

Product Update: Custom placeholders, new integrations and better collaboration.

Introducing the newest additions to our app in the October release update to enhance connectivity and collaboration.

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Summer Release ☀️😎
Niclas Aunin
September 4, 2023

Product Update: A feature packed summer release!

Get to know our new features: the new Welcome Pop-Up, an Analytics Dashboard, our API to put space creation on auto-pilot, and more.

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Sharing Spaces, Explained
Lennart
June 30, 2023

How to share a Valuecase space (+ 5 e-mail templates)

The scenario is all too common. You send something to your prospect, but they don’t quite know what it is or why they're getting it. The result? Zero engagement. So, how do you prevent this from happening to your Valuecase spaces? We share our favorite tips in this article.

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SaaS Customer Onboarding Metrics & KPIs: What to Measure (2026)
Onboarding Metrics & KPIs
Lennart
June 24, 2026

SaaS Customer Onboarding Metrics & KPIs: What to Measure (2026)

The SaaS customer onboarding KPIs that matter – time to value, time to first value, completion rate, activation rate, and cycle time – plus how to instrument them and act on stalled accounts before they churn at renewal.

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Digital Adoption Platform vs Customer Onboarding Platform: What's the Difference?
DAP vs Onboarding Platform
Lennart
June 24, 2026

Digital Adoption Platform vs Customer Onboarding Platform: What's the Difference?

A digital adoption platform guides individual users inside your product; a customer onboarding platform runs the high-touch work around it – plans, stakeholders, forms, and tasks from contract to go-live. Here's how they differ and which one you actually need.

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Best Client Onboarding Software for Agencies & Service Businesses (2026)
Client Onboarding
Lennart
June 22, 2026

Best Client Onboarding Software for Agencies & Service Businesses (2026)

What agencies actually need from client onboarding software, whether you need a dedicated tool at all, and the real options – from a branded, login-free client portal to the Notion, spreadsheet, PM-tool and disconnected-form stacks most agencies run today.

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Customer Onboarding vs User Onboarding: What's the Difference?
Onboarding compared
Lennart
June 22, 2026

Customer Onboarding vs User Onboarding: What's the Difference?

Customer onboarding gets a paying account live in a shared workspace; user onboarding guides individual users to first value in-product. Here's the clean distinction, when each matters, and why most B2B SaaS teams need both.

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