€3.5 Million
Lennart
September 8, 2022

We closed a €3.5 Million Pre-Seed Funding Round

We are immensely proud to announce that we closed our €3.5 million pre-seed funding round to help B2B sales teams increase conversion rates and shorten sales cycles.

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Persona Template
Lennart
May 11, 2022

How to Create Your B2B Buyer Personas [7-Step Guide & Free Template]

Imagine you could have any customer in the world. The perfect firm. The perfect role. The perfect budget and scope. Who comes to mind?

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Lennart
May 9, 2022

Mapping the New Buyer's Journey: How to Speak to Modern-Day Customers

What’s the last big purchase you’ve made? Was it a computer, a car, or a house? How long did it take you to ultimately make a decision and purchase? From realising you have a problem with your current solution, to considering alternatives. This process is commonly called the buyer’s journey.

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Sales Acronyms Guide
Lennart
April 19, 2022

Sales Acronyms: The 26 Terms You NEED To Know

Sales is full of acronyms. You probably have no problem with that if you're a sales pro. However, it can be a bit confusing for newbies and outsiders. If you have ever wondered what MEDDIC, AiDA, ABC etc. stand for, we've got you covered. Here's a guide to over 20 sales acronyms with definitions and visuals. :)

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13 Product Tips 💡
Lennart
June 23, 2023

13 quick tips to get the most out of Valuecase

In this article we are sharing 13 of our favorite - but sometimes overlooked - features and functionalities to unleash Valuecase's full power.

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How to Track Customer Onboarding Completion (Without Chasing)
Track Onboarding
Lennart
June 4, 2026

How to Track Customer Onboarding Completion (Without Chasing)

Tracking onboarding completion shouldn't mean a weekly trawl through email. Build a process that tracks itself: a shared plan customers can see, automated reminders that do the chasing, a central dashboard, and AI that flags at-risk accounts before they churn.

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Best AI Customer Onboarding Tools (2026)
AI Onboarding Tools
Lennart
June 4, 2026

Best AI Customer Onboarding Tools (2026)

Almost every onboarding tool claims AI in 2026, but most is a bolt-on. Here's how to judge real AI depth – general-purpose agent, MCP support, included pricing, action over suggestion – and where Valuecase, Rocketlane, and general project tools fit.

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Customer Onboarding Plan Template (Free, B2B SaaS)
Onboarding Plan Template
Lennart
June 3, 2026

Customer Onboarding Plan Template (Free, B2B SaaS)

A free, ready-to-use customer onboarding plan template for B2B SaaS – the five phases every onboarding moves through, with owners and dates, plus how to customize it, a worked example, and the questions that usually come up.

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The Customer Success Tech Stack in 2026: Where Every Tool Fits
Customer Success Stack
Lennart
June 3, 2026

The Customer Success Tech Stack in 2026: Where Every Tool Fits

Map the modern customer success tech stack by the job each layer does – CS platform, customer-facing onboarding layer, product analytics, and CRM – and see exactly where onboarding fits relative to the CS platforms it's so often confused with.

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