Crush Complex Sales
Lennart
November 8, 2022

Help Buyers Buy: The Secret to Crushing Complex Sales

Modern buyers demand a virtual, seller-free, and streamlined buying experience. But sales tools fail to deliver. While sales enablement software pushed efficiency to the max, buyer-seller collaboration has not changed in the last 20 years.

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€3.5 Million
Lennart
September 8, 2022

We closed a €3.5 Million Pre-Seed Funding Round

We are immensely proud to announce that we closed our €3.5 million pre-seed funding round to help B2B sales teams increase conversion rates and shorten sales cycles.

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Persona Template
Lennart
May 11, 2022

How to Create Your B2B Buyer Personas [7-Step Guide & Free Template]

Imagine you could have any customer in the world. The perfect firm. The perfect role. The perfect budget and scope. Who comes to mind?

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Lennart
May 9, 2022

Mapping the New Buyer's Journey: How to Speak to Modern-Day Customers

What’s the last big purchase you’ve made? Was it a computer, a car, or a house? How long did it take you to ultimately make a decision and purchase? From realising you have a problem with your current solution, to considering alternatives. This process is commonly called the buyer’s journey.

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Sharing Spaces, Explained
Lennart
June 30, 2023

How to share a Valuecase space (+ 5 e-mail templates)

The scenario is all too common. You send something to your prospect, but they don’t quite know what it is or why they're getting it. The result? Zero engagement. So, how do you prevent this from happening to your Valuecase spaces? We share our favorite tips in this article.

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Lennart
June 28, 2023

Introducing the new Valuecase dashboard

We're thrilled to announce the launch of the new Valuecase dashboard, now available to all users. This revamp not only brings a fresh look, but it's also designed to make your user experience easier, faster, and more streamlined. Here's a brief rundown of the most important upgrades.

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13 Product Tips 💡
Lennart
June 23, 2023

13 quick tips to get the most out of Valuecase

In this article we are sharing 13 of our favorite - but sometimes overlooked - features and functionalities to unleash Valuecase's full power.

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Lennart
May 27, 2025

Clay x Valuecase: How to Create & Use Personalized Microsites for Outbound Sequences

Discover how to use personalized microsites in outbound sales. Learn how to create and track tailored landing pages for each prospect, get actionable engagement insights, and increase demo bookings – all without risking email deliverability issues.

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Series Part 5: Commercial Tactics to Improve Customer Onboarding
Lennart
May 6, 2025

Commercial Levers that Accelerate Onboarding

Smart onboarding incentives trump persistent nagging. Here’s how to structure contracts, pricing, and processes to ensure smoother, faster customer onboarding—without risking long-term relationships.

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Series Part 4: Customer Onboarding Tracking
Lennart
May 5, 2025

Data-Driven Onboarding: How to Track Progress, Surface Bottlenecks, and Prove ROI

Measuring onboarding isn't optional—it’s critical for consistent improvement. By tracking tangible metrics and using targeted tools, you can quickly pinpoint issues, align stakeholders clearly, and demonstrate the onboarding ROI.

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Series Part 3: Customer collaboration in Customer Onboarding
Lennart
May 4, 2025

Collaboration Hacks: 9 Communication Tricks that Keep Customers (and Teams) Aligned

Most onboarding complications aren't about missing meetings–they're about tasks slipping through the cracks between touchpoints. Using clear, tactical collaboration methods prevents this and keeps everyone aligned.

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