Sales Acronyms Guide
Lennart
April 19, 2022

Sales Acronyms: The 26 Terms You NEED To Know

Sales is full of acronyms. You probably have no problem with that if you're a sales pro. However, it can be a bit confusing for newbies and outsiders. If you have ever wondered what MEDDIC, AiDA, ABC etc. stand for, we've got you covered. Here's a guide to over 20 sales acronyms with definitions and visuals. :)

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Jan Niklas
February 22, 2022

How to Handle Objections in the Sales Process

Objections are a natural part of the selling process. Some might even argue that objections are actually a good sign - it means that your prospect is interested enough to dig deeper into your product.

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Lennart
January 19, 2022

5 Key B2B Sales Trends to Remember in 2022

The B2B sales ecosystem is ever-evolving. Sellers now understand that their buyers are in the driver's seat: they demand valuable, accessible materials to make the right decision for their business. We decided to explore this idea further and found 5 key trends to bear in mind in 2022.

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Mutual Action Plan Update
Niclas
April 26, 2024

Product Update: Mutual Action Plan

Read about our significant improvements to the usability and interactivity of our Mutual Action Plan.

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Engagement Score & more
Niclas
March 23, 2024

Product Update: Valuecase Engagement Score & Improved MAP Insights

We're thrilled to launch our Engagement Score. It'll make it easy to identify your most (or least) active Spaces. We've also updated our dashboard to better track your Action Plans.

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January '24 release
Niclas
February 23, 2024

Product Updates: Better tracking, CRM sync, MAP updates, and more

We've upgraded our activity feed for more stakeholder insights, launched deeper reporting and workflows for Hubspot as well as Salesforce, and made the mutual action plan milestone block much more interactive.

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Winter '23 Release
Niclas
December 11, 2023

Product Update: Action plan management, activity feed filters and a new assignee flow.

We launched new features to make it easier to engage large buying centers, improve central overview of mutual action plans, and more!

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Lennart
May 27, 2025

Clay x Valuecase: How to Create & Use Personalized Microsites for Outbound Sequences

Discover how to use personalized microsites in outbound sales. Learn how to create and track tailored landing pages for each prospect, get actionable engagement insights, and increase demo bookings – all without risking email deliverability issues.

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Series Part 5: Commercial Tactics to Improve Customer Onboarding
Lennart
May 6, 2025

Commercial Levers that Accelerate Onboarding

Smart onboarding incentives trump persistent nagging. Here’s how to structure contracts, pricing, and processes to ensure smoother, faster customer onboarding—without risking long-term relationships.

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Series Part 4: Customer Onboarding Tracking
Lennart
May 5, 2025

Data-Driven Onboarding: How to Track Progress, Surface Bottlenecks, and Prove ROI

Measuring onboarding isn't optional—it’s critical for consistent improvement. By tracking tangible metrics and using targeted tools, you can quickly pinpoint issues, align stakeholders clearly, and demonstrate the onboarding ROI.

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Series Part 3: Customer collaboration in Customer Onboarding
Lennart
May 4, 2025

Collaboration Hacks: 9 Communication Tricks that Keep Customers (and Teams) Aligned

Most onboarding complications aren't about missing meetings–they're about tasks slipping through the cracks between touchpoints. Using clear, tactical collaboration methods prevents this and keeps everyone aligned.

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