Persona Template
Lennart
May 11, 2022

How to Create Your B2B Buyer Personas [7-Step Guide & Free Template]

Imagine you could have any customer in the world. The perfect firm. The perfect role. The perfect budget and scope. Who comes to mind?

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Lennart
May 9, 2022

Mapping the New Buyer's Journey: How to Speak to Modern-Day Customers

What’s the last big purchase you’ve made? Was it a computer, a car, or a house? How long did it take you to ultimately make a decision and purchase? From realising you have a problem with your current solution, to considering alternatives. This process is commonly called the buyer’s journey.

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Sales Acronyms Guide
Lennart
April 19, 2022

Sales Acronyms: The 26 Terms You NEED To Know

Sales is full of acronyms. You probably have no problem with that if you're a sales pro. However, it can be a bit confusing for newbies and outsiders. If you have ever wondered what MEDDIC, AiDA, ABC etc. stand for, we've got you covered. Here's a guide to over 20 sales acronyms with definitions and visuals. :)

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Jan Niklas
February 22, 2022

How to Handle Objections in the Sales Process

Objections are a natural part of the selling process. Some might even argue that objections are actually a good sign - it means that your prospect is interested enough to dig deeper into your product.

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6 new features
Niclas
September 11, 2024

Product Update: Quality of Life Improvements

After our big releases of the chrome extension and our task management in the last weeks, we're following up with 6 small but nonetheless very useful new features in Valuecase.

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Task Management Dashboard
Niclas
August 28, 2024

Product Update: Task Management Dashboard

Valuecase's new task dashboard helps you keep all your tasks in one place. If you're working with our onboarding plans / mutual success plans a lot, this is a huge boost for your workflow.

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Chrome Extension 🧩
Niclas
August 14, 2024

Product Update: Valuecase Assistant Chrome Extension

We just released our Chrome extension, designed to integrate seamlessly into your daily routine on Google Chrome.

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Video Comments & Video recording out of beta
Niclas
July 31, 2024

Product Update: Video comments & Video recording out of beta

Over 15 hours of videos have already been recorded on Valuecase. And today, our video recording feature leaves beta and gets a big upgrade.

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SaaS Customer Onboarding Metrics & KPIs: What to Measure (2026)
Onboarding Metrics & KPIs
Lennart
June 24, 2026

SaaS Customer Onboarding Metrics & KPIs: What to Measure (2026)

The SaaS customer onboarding KPIs that matter – time to value, time to first value, completion rate, activation rate, and cycle time – plus how to instrument them and act on stalled accounts before they churn at renewal.

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Digital Adoption Platform vs Customer Onboarding Platform: What's the Difference?
DAP vs Onboarding Platform
Lennart
June 24, 2026

Digital Adoption Platform vs Customer Onboarding Platform: What's the Difference?

A digital adoption platform guides individual users inside your product; a customer onboarding platform runs the high-touch work around it – plans, stakeholders, forms, and tasks from contract to go-live. Here's how they differ and which one you actually need.

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Best Client Onboarding Software for Agencies & Service Businesses (2026)
Client Onboarding
Lennart
June 22, 2026

Best Client Onboarding Software for Agencies & Service Businesses (2026)

What agencies actually need from client onboarding software, whether you need a dedicated tool at all, and the real options – from a branded, login-free client portal to the Notion, spreadsheet, PM-tool and disconnected-form stacks most agencies run today.

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Customer Onboarding vs User Onboarding: What's the Difference?
Onboarding compared
Lennart
June 22, 2026

Customer Onboarding vs User Onboarding: What's the Difference?

Customer onboarding gets a paying account live in a shared workspace; user onboarding guides individual users to first value in-product. Here's the clean distinction, when each matters, and why most B2B SaaS teams need both.

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