Customer Onboarding

In-depth guides and resources for faster, smoother customer onboarding.

Series Part 4: Customer Onboarding Tracking

Data-Driven Onboarding: How to Track Progress, Surface Bottlenecks, and Prove ROI

Measuring onboarding isn't optional—it’s critical for consistent improvement. By tracking tangible metrics and using targeted tools, you can quickly pinpoint issues, align stakeholders clearly, and demonstrate the onboarding ROI.

Lennart

May 5, 2025

Series Part 3: Customer collaboration in Customer Onboarding

Collaboration Hacks: 9 Communication Tricks that Keep Customers (and Teams) Aligned

Most onboarding complications aren't about missing meetings–they're about tasks slipping through the cracks between touchpoints. Using clear, tactical collaboration methods prevents this and keeps everyone aligned.

Lennart

May 4, 2025

Series Part 2: Kick-Off Customer Onboarding

Kick-Off Like a Pro: 4 Ways to Create Immediate Momentum After the Deal Closes

Customer onboarding stalls most often right after the deal closes. Creating a strong Day-1 experience locks in momentum, drives engagement, and reduces churn. Here are four practical moves founders can implement immediately after signing.

Lennart

May 3, 2025

Series Part 1: Customer Onboarding Process Design

Process Design that Scales: 6 Building Blocks for Friction-Free Onboarding

Messy onboarding threatens long-term customer success and retention. To set your users up for success, build scalable onboarding processes that remove friction, establish clarity, and deliver measurable outcomes.

Lennart

May 2, 2025

New Series: 27 Customer Onboarding Hacks

New Post Series: Customer Onboarding Hacks, Tactics, and Best Practices

Customer onboarding is no longer just a cost center—it's a key revenue driver. By accelerating your customers' time-to-value, you boost retention, reduce churn, and unlock faster growth.

Lennart

May 1, 2025

27 Proven Tactics for Faster Customer Onboarding: A Preview

Great onboarding stops churn at the source. We've collected 27 battle tested tactics to help you improve your customer onboarding process.

Lennart

January 30, 2025

Mutual Action Plan Blueprint - A Proven Guide To Make MAPs Work

Mutual Action Plans (MAPs) can be a game-changing tool in the realm of complex sales. This comprehensive guide will help you understand the intricacies of MAPs, the potential roadblocks, and how to leverage their benefits.

Lennart

July 3, 2023

Crush Complex Sales

Help Buyers Buy: The Secret to Crushing Complex Sales

Modern buyers demand a virtual, seller-free, and streamlined buying experience. But sales tools fail to deliver. While sales enablement software pushed efficiency to the max, buyer-seller collaboration has not changed in the last 20 years.

Lennart

November 8, 2022

Persona Template

How to Create Your B2B Buyer Personas [7-Step Guide & Free Template]

Imagine you could have any customer in the world. The perfect firm. The perfect role. The perfect budget and scope. Who comes to mind?

Lennart

May 11, 2022

Mapping the New Buyer's Journey: How to Speak to Modern-Day Customers

What’s the last big purchase you’ve made? Was it a computer, a car, or a house? How long did it take you to ultimately make a decision and purchase? From realising you have a problem with your current solution, to considering alternatives. This process is commonly called the buyer’s journey.

Lennart

May 9, 2022

Sales Acronyms Guide

Sales Acronyms: The 26 Terms You NEED To Know

Sales is full of acronyms. You probably have no problem with that if you're a sales pro. However, it can be a bit confusing for newbies and outsiders. If you have ever wondered what MEDDIC, AiDA, ABC etc. stand for, we've got you covered. Here's a guide to over 20 sales acronyms with definitions and visuals. :)

Lennart

April 19, 2022

How to Handle Objections in the Sales Process

Objections are a natural part of the selling process. Some might even argue that objections are actually a good sign - it means that your prospect is interested enough to dig deeper into your product.

Jan Niklas

February 22, 2022

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