Introduction

Founded in 2022, AnyKrowd offers an all-in-one solution that combines ticketing, cashless payments, and team management tools.

Serving event organizers in sectors like festivals, hospitality, nightclubs, and stadiums, AnyKrowd is focused on enhancing visitor experiences while simplifying event operations.

As the company prepared to scale fast and expand internationally after raising 4M€ growth capital, they needed to address key bottlenecks in their customer onboarding process to maintain efficiency and a high level of service.

The Challenge

AnyKrowd’s existing onboarding process was fragmented and relied on multiple platforms, including Odoo, Google Drive, and Notion. This resulted in several challenges:

• Sub-optimal customer experience: The improvised customer facing solution with Google Drive and Notion was hard to use, leading to confusion and frequent back-and-forth communication.
• Excessive manual work: Internal teams spent a lot of time reviewing incomplete forms, verifying file uploads (e.g., event floor plans, voucher configurations), and moving data across multiple tools.
• Longer than expected onboarding: Onboardings often took > 4 weeks, which was a critical bottleneck to scale the company further.
• Tough to track: With project-related information scattered across different platforms, it was difficult to track progress or provide transparent visibility for customers and internal teams.
• Integration and scalability concerns: AnyKrowd aimed to integrate their internal systems (particularly Odoo) with a new platform to prepare for expected growth and expansion into new markets.

The Solution: Implementing Valuecase

AnyKrowd implemented Valuecase’s Customer Onboarding Platform to unify and streamline their onboarding journey.

Customer-Facing Onboarding Portals

With Valuecase, AnyKrowd creates centralized, collaborative onboarding Spaces for each new customer. These Space include everything customers need to do and know to get started with AnyKrowd.

Progress Tracking and Task Management

‍Valuecase allows both internal teams and customers to track tasks—such as document uploads, design approvals, and event setup milestones—in a single shared interface.

File Uploads and Real-time Collaboration

‍Clients can easily upload designs (e.g., RFID cards, mobile app screens) and floor plans directly to the onboarding portal, eliminating scattered emails.

Automations via Make.com

‍AnyKrowd set up automations to create new Valuecase Spaces and push data directly from and to Odoo. This reduces manual data entry and keeps everyone aligned on current project statuses.

Customization & Personalization

The onboarding journeys are tailored to each event’s unique needs, providing a more personal touch while ensuring consistency.

Results & Impact

“Valuecase has transformed our onboarding approach. We’ve cut manual steps dramatically, and our team can now focus on strategic tasks instead of chasing documents and checklists.” – Project Manager, AnyKrowd

By adopting Valuecase, AnyKrowd significantly improved both the efficiency of its internal processes and the quality of its customer onboarding experience.

• Faster Processing: The standardized process cut onboarding time by providing clearer tasks, automated reminders, and streamlined file sharing.
• 80% Self-Service Onboarding: Moving from a high-touch onboarding model to having the majority of customers complete the process without manual interventions was a major milestone.
• Seamless Integrations: Integration with Odoo (via Make.com) automated many steps, reducing repetitive tasks and ensuring data stayed consistent across systems.

In result, AnyKrowd is poised to handle twice as many customers next year—across multiple markets—without sacrificing the quality of the onboarding experience.